KANDUNGAN BAJET 2013 FOKUS KEMAKMURAN RAKYAT | Bajet 2013 akan memberi tumpuan terhadap pengagihan kemakmuran rakyat dan kadar pertumbuhan ekonomi negara dalam menghadapi cabaran ekonomi untuk tempoh jangka pendek dan jangka panjang selain mengekalkan dasar fiskal sedia ada.
Tumpuan Bajet 2013 kepada dua aspek itu penting memandangkan ia merupakan asas bagi polisi ekonomi yang telah diamalkan sejak dahulu iaitu setelah Malaysia tidak lagi mewarisi prinsip pasaran bebas yang diperkenalkan oleh penjajah.
ISI PENTING BAJET 2013
Bonus penjawat awam sebanyak 1 bulan setengah gaji. ( Raya, Disember dan Januari)
Peruntukan utk Bajet 2013 ialah RM251.6 bln. Perbelanjaan Mengurus ialah RM201.9 bln & Peruntukan Pembangunan ialah RM49.7 bln.
1.5 mil youths with monthly income of RM3,000 or below will get RM200 for purchase of a 3G smartphone
Govt will extend 50% discount on KTM Komuter fares to all Malaysians with
Bagi merangsang pelaburan, krjn akan perhebat pelaksanaan 12 Bidang Utama Negara (NKEA)
BR1M 2.0: bantuan tunai RM500 kpd isirumah berpendapatan kurang drpd RM3,000
BR1M2.0: bantuan tunai RM250 kpd individu bujang berumur 21 tahun ke atas dan berpendapatan kurang drpd RM2,000
Bagi pembangunan Perusahaan Kecil & Sederhana (PKS), Skim Pembangunan PKS berjumlah RM1 bln akan dikendalikan oleh SME Bank
RM30 juta diperuntuk bg Pelan Induk PKS (2012-2020), melibatkan 32 inisiatif termasuk 6 prgm berimpak tinggi
Dana Industri Halal pula sediakan RM200 juta utk pembiayaan modal kerja PKS yg usahakan pengeluaran produk halal
Skim ini akan memberi had perlindungan maksimum sehingga RM5,000 & krjn akan biaya skim ini dgn peruntukan RM16 juta setahun
Perbadanan Nasional Bhd akan memperkenalkan prgm “Business In Transformation” menggunakan model “licensing” atau “franchising”
PNS akan beri pinjaman RM25,000 bg “licensee” & RM500,000 kpd “licensor” dlm usaha memodenkan perniagaan penjaja & peniaga kecil
Krjn perkenal insentif cukai bg menggalakkan pengusaha swasta dlm pembangunan industri minyak & gas
We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.
We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.
One policy, one Google experience
Easy to work across Google
Our new policy reflects a single product experience that does what you need, when you want it to. Whether you're reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.
Tailored for you
If you're signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you've expressed in Google+, Gmail, and YouTube. We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster.
Easy to share and collaborate
When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.
Protecting your privacy hasn't changed
Our goal is to provide you with as much transparency and choice as possible, through products like Google Dashboard and Ads Preferences Manager, alongside other tools. Our privacy principles remain unchanged. And we'll never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).
Got questions? We've got answers.
Visit our FAQ at http://www.google.com/policies/faq to read more about the changes. (We figured our users might have a question or twenty-two.)
Notice of Change
March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service.
Please do not reply to this email. Mail sent to this address cannot be answered. Also, never enter your Google Account password after following a link in an email or chat to an untrusted site. Instead, go directly to the site, such as mail.google.com or www.google.com/accounts. Google will never email you to ask for your password or other sensitive information.
Before we start - If you don't have an Adsense account, then go create one.
Ok lets go.
Many people struggle to make a decent amount of money online with Google Adsense. I've struggled with it myself. Earnings tend to rise and fall and you have no reason why. One of the main reasons you're not doing so swell with Adsense could be because of your niche. If your website is all about crickets, then you're most likely to do poorly. Another main reason is ad placement. And let's not forget traffic.
Alot of people will choose a niche soley for the reason of its high paying clicks. This isn't always good. You want to write about things that you can actually keep writing about. People come to your site looking for useful information. But here's a little secret to some - If you give too much information in your articles, then your visitors will get exactly what they came for and leave without clicking your Adsense. So if you're focused more on Adsense than anything, then leave a little "gap" in your content leaving your visitors wanting more, which they will then click an ad link related to what you're talking about on that page...If it's in the right place. In one of my previous posts titled Adsense Tricks That Increase Earnings, I mentioned a few tips that include adding a background to your Adsense and putting it inside your posts. I failed to mention putting a big square block at the very top of your articles. If you have a big Adsense block at the very beginning of your content, and then your content is pretty much useless to the reader, Visitors will for sure click to get off your site. It also wouldn't hurt you to have a plain looking or very ugly site.
I'm sure you've heard about alot of people that make crazy amounts of money with Adsense everyday. But they don't tell you that you need alot of sites to accomplish this. I'm talking 500 of your own "spam blogs" or more. The blogs will have an article or 2 that in no way help the reader and will also be very plain. But that's what you want. All you need is at least one post on each one. I know how hard it is promoting one site, let alone 500 sites. So you're probably wondering.. How am I going to create 500 blogs and then get people to them? To create them you're going to need to create alot of email addresses. You can actually hire someone to do this or do it yourself. But nevermind that, this is the easy part. The hard part is getting people to all of them. This may be unethical but you'd be surprised how many people do it.
This many blogs spread wide but don't even put a dent into all of the sites on the internet. You're going to need traffic to each blog everyday but you don't need loads of traffic since there's going to be so many. This will take some work, but in the end it will all be worth the big check. Getting some traffic to all of your new blogs is going to take a little time. You can start by Downloading this free article submitter and submit articles to 85 article directories with it. There's an upgrade (recommended) that allows you to submit to 668 article directories. Submit content to those directories with links pointing back to your own sites. You don't even have to write your own content. Also, use all of the other free methods of promoting which include social bookmarking, forum posting, blog commenting, social networking and answer questions on Yahoo Answers and kindly leave your link.
With this many blogs and links coming into each one, you're for sure going to make some good money with Adsense. Like I said, it's going to take some time but well worth it. Hire people to help if you must!
Summary - Create 500 crappy blogs that doesn't help a damn soul, monetize them with Adsense (especially at the beginnning of your first post), add one post to each blog, write one article every single day and submit it to article directories (having your link at the bottom of your articles) and promote using all the free methods I said above. Also, do some seo. Search engines will contribute some nice free traffic.
When you’re deciding to become a website publisher you will fall into one of two broad categories:
Publish 100 websites that each earn $1 a day profit
Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).
Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL’s and channels
Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
domain1.com – 728 banner
domain1.com – 336 block
domain1.com – text link
domain2.com – 728 banner
domain2.com – image banner
domain2.com – 336 block
domain3.com – 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Site Design and Integration
Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes:
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.
Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.
As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added: I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:
You only get to place one ad unit.
You have no control over finding the ’sweet spot’ for the ad unit.
The ads are usually poorly targeted (this is getting better).
People develop ‘banner blindness’.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage
This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.
Added 728 leaderboard works very well if it is just above the end of the “above the fold” area on what would be considered your viewers average resolution/browser window size if there are few other enticing links above the fold. Makes for an interesting layout but if you’re building a site for AdSense it may be worth it. We consistently receive very high CTRs from doing this.
Try to build sites that allow you to quickly try any and all of those locations outlined in the heatmap guide or at least allow you a wide degree of freedom to easily change ad/content locations.
